Privacy Policy

Effective Date: 22/02/2026

Brindley Cruises is committed to protecting your privacy and handling your personal data transparently and securely. This Privacy Policy explains how we collect, use and protect your information when you visit our website or book with us.

1. Who We Are

Brindley Cruises operates passenger boat trips and seasonal events in Birmingham.
For the purpose of data protection law, we are the “data controller” of your personal information.

If you have any questions about this policy or how your data is handled, please contact us at:
Email: enquiries@brindleycruises.co.uk

2. What Information We Collect

We may collect the following personal information:

Name
Email address
Telephone number
Billing address
Payment details (processed securely via our payment provider)
Booking details (including number of guests and event selected)
Any information you provide when contacting us
We may also collect limited technical data when you visit our website, such as:
IP address
Browser type
Pages visited
Cookies (see Section 6)

3. How We Use Your Information

We use your information to:

Process and manage bookings
Respond to enquiries
Provide customer support
Send booking confirmations and essential service information
Comply with legal and regulatory obligations
Improve our website and services

We do not sell your personal data to third parties.

4. Lawful Basis for Processing

We process your personal data under the following lawful bases:

Contractual necessity – to fulfil your booking
Legal obligation – where required by law
Legitimate interests – to operate and improve our services
Consent – where you have opted in to receive marketing communications

You may withdraw consent for marketing at any time.

5. Data Sharing

We may share your data with:

Secure payment processors
Booking system providers
IT and website service providers
Legal or regulatory authorities where required

All third parties are required to respect the security of your data.

6. Cookies

Our website may use cookies to improve user experience and analyse website traffic. You can control cookie settings through your browser.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, or reporting requirements.

8. Your Rights

Under UK data protection law, you have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data (where applicable)
Restrict or object to processing
Request data portability
Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: https://www.ico.org.uk

9. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.